Consumers Continue Interest in Sustainable Home Features

Friday, February 8, 2019

Sustainable home features and environmentally friendly neighborhoods are becoming important factors for homebuyers, according to the second annual Realtors and Sustainability Report, which polled members of the National Association of Realtors. The survey focused on sustainability issues facing consumers in the real estate market, and ways realtors are setting their own goals to reduce energy usage. The report found that 61 percent of respondents think consumers have an interest in sustainability when it comes to buying a hope. "For the second year in a row, data has shown that Realtors are marketing energy efficiency in property listings to homebuyers, with more information fields in the listing to identify a property’s green features," says Bob Bax, 2019 St. Louis Realtors President. In addition, 40 percent of realtors stated that sustainability and green data fields are included in their Multiple Listing Service. Of those that have green data fields, nearly 40 percent use them to promote green features, while 27 percent promote energy information, and 16 percent promote green education certifications. "Realtors are leading the way to promote sustainable practices to better influence potential homebuyers and also communities across the country," Bax adds. 2/8/2019

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