DWM Magazine (09/24/15)
Builders and remodelers can gain insight into consumers' attitudes toward green home features, concepts, and terms with the new National Association of Home Builders (NAHB) study, "What Green Means to Home Buyers: Perceptions and Preferences." The study, conducted in 2015 and based on a survey of U.S. home buyers, shows home purchase decisions are most influenced by the safety of the community, energy efficiency of the home, low maintenance, lower operating costs, and durability or resilience of the home. Consumers commonly describe green homes as efficient; environmentally-friendly, -responsible, -safe, or -conscious; solar power; or lower cost. The insights from the study help builders and remodelers understand consumers' attitudes toward green homes and which features they most value. Results from the study are available by age, income, race, and Census division, among other demographic characteristics. "We have seen incredible growth in green and sustainable building over the years, and the results of this survey only further solidify the continued consumer interest in green building, and which attributes matter most to these buyers," says NAHB chairman Tom Woods.