The Tesla of Houses? Builder Markets Premium Green Home

Friday, January 13, 2017

Palm Beach Post (FL) (12/19/16) Ostrowski, Jeff

Green Dwellings of Palm Beach Gardens president Karen Adams set out to determine the price an eco-friendly home will attract from affluent buyers by building such a house near the Intracoastal Waterway in West Palm Beach, Fla. The 2,500-square-foot residence has roof solar panels, an energy-efficient air conditioning system, a solar water heater, Energy Star appliances, two 500-gallon rain barrels that irrigate the lawn, and an electric-vehicle charging station in the garage. The house's asking price is $1.595 million, but Adams notes Tesla buyers regularly pay a premium for green cars even though a vehicle at half the price would achieve the same purpose as a mode of transport. "My client is the Tesla client," Adams says. She notes the house was constructed indoors in a factory and shipped to and assembled on the site. Adams says this process is less wasteful and more efficient than traditional construction. A shortage of construction workers is making factory-built houses more popular. Real Estate consultant Lesley Deutch says homes with the latest green amenities can command premium prices, but the trend is in its infancy in South Florida.

Jeff Ostrowski 1/13/2017

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