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Our Guide to Disney’s Coronado Springs Resort for FBMA Expo Attendees

7/10/2025

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Credit: tripadvisor.com
As the Florida Building Material Association gears up for its 105th Annual Building Products Expo, all eyes turn to Disney’s Coronado Springs Resort in Lake Buena Vista, Florida. Set for August 21–22, 2025, this premier event will bring together top suppliers, manufacturers, dealers, and distributors in the building industry—all under one magical roof.

But for Expo attendees, the venue is more than just a backdrop—it’s an integral part of the experience.

​Here’s everything you need to know about staying at Disney’s Coronado Springs Resort so you can make the most of your visit.

A Unique Disney Property Designed for Business and Pleasure

Coronado Springs isn’t your average Disney hotel. With nearly 2,000 rooms, an expansive convention center, multiple pools, and a variety of dining venues, it’s a Moderate Disney Resort that feels more like a Deluxe when it comes to comfort and convenience. It’s also Disney’s largest convention hotel, which makes it the ideal location for the 2025 Building Products Expo.

​Whether you’re flying solo for business or bringing your family along for a midweek Disney escape, this resort checks all the boxes.
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​Gran Destino Tower: Elevated Comfort

If you’re looking for the sleekest, most modern accommodations, Gran Destino Tower is where you'll want to stay. Opened in 2019, this 15-story tower features upscale rooms, a dramatic lobby, and high-end dining options like Toledo – Tapas, Steak & Seafood and the Dahlia Lounge, both with rooftop views of fireworks from Epcot and Hollywood Studios.

​Guests of the tower also enjoy the benefit of indoor access to the convention center—perfect for navigating Expo days without braving the Florida heat.
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Non-Tower Rooms: Relaxed, Southwestern Charm

The rest of the resort offers three unique themed sections: Casitas, Ranchos, and Cabanas. These areas are spread out around Lago Dorado, a 22-acre lake that adds natural beauty and a tranquil atmosphere to the property.
  • Casitas feel more urban with Spanish colonial touches.
  • Cabanas have a beachside, colorful resort vibe.
  • Ranchos are inspired by desert ranch life with earthy tones and stone paths.
Each area has its own quiet pool, and all are within walking distance to The Dig Site—the resort’s main recreation hub.
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Amenities Built for All Ages

Even if you're coming primarily for the Expo, Coronado Springs has plenty to offer during your downtime:

The Dig Site Pool Complex
With a 123-foot-long water slide, massive Mayan-style pyramid, volleyball court, arcade, and Disney’s largest hot tub, The Dig Site is a highlight—especially for families traveling with kids or those looking to relax post-trade show.

Fitness & Recreation
Stay on track with a full-service fitness center, or enjoy recreational extras like Movies Under the Stars, bike rentals, and a walking loop around the lake.
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Dining: From Quick Bites to Gourmet Tapas

​There’s no shortage of dining options at Coronado Springs:
  • Three Bridges Bar & Grill – Set on the lake with open-air dining and craft cocktails.
  • Rix Sports Bar & Grill – Casual fare and a place to catch the game.
  • El Mercado de Coronado – A large quick-service food court with a range of American and Latin-inspired dishes.
  • Maya Grill – Sit-down dining with bold flavors and Southwest flair.
  • Siestas Cantina – Poolside eats for guests soaking up the sun.
For those staying in Gran Destino Tower, be sure to check out Barcelona Lounge in the lobby and the aforementioned Toledo and Dahlia Lounge.

Travel & Transportation Tips

  • No Skyliner or Monorail: Transportation to Disney parks is by Disney bus or personal vehicle.
  • On-Site Perks: Expo attendees will enjoy free Wi-Fi and parking, plus special discounted room rates and exclusive Disney ticket pricing.
  • Resort Bus System: Internal buses make navigating this large resort easier, especially for those staying outside the tower.

Insider Tips for Expo Attendees

  • ​Stay on property: Booking a room at Coronado Springs means you’re steps from the Expo, receptions, and networking events. No commute, no stress.
  • Bring your family: With discounted room rates and easy access to Disney parks, this trip is the perfect blend of business and leisure.
  • Plan a pool or spa break: Use Wednesday afternoon or Friday after the show to unwind. The on-site spa and lounges offer the perfect recovery.

​Final Thoughts

Whether you’re exhibiting, attending, or sponsoring, the 2025 Building Products Expo at Disney’s Coronado Springs Resort offers more than business—it’s a full experience. From resort perks and modern rooms to top-tier dining and entertainment, you’ll find everything you need in one unforgettable location.

So book your room, pack your business cards and your sunscreen, and get ready to enjoy Florida’s most anticipated industry event in true Disney style.

👉 Register and book your room today at FBMA.org/2025-building-products-expo.html

​We’ll see you at the Expo!
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Fortifying Our Future: The Dawn of Iron-Enhanced Wood

6/20/2025

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Imagine a world where skyscrapers reach for the sky, not with the cold gleam of steel, but with the warm, natural strength of wood. This isn't a distant dream, but a future being meticulously crafted in laboratories today, thanks to groundbreaking advancements in material science. Researchers are discovering how to enhance wood, one of our oldest building materials, with modern innovations, making it stronger, harder, and ready to stand shoulder-to-shoulder with traditional construction staples like concrete and steel.

​The Challenge of Traditional Wood in Modern Construction

​Wood has always been a marvel of natural engineering. It’s a renewable resource, abundant, and possesses an inherent beauty. But for large-scale structural applications, its strength-to-weight ratio, while impressive for its natural state, often falls short compared to engineered materials like steel and concrete. This is where the ingenuity of science steps in, transforming a fundamental material into a high-performance alternative.

​The Breakthrough: Nanoscale Iron Integration

The secret lies not in surface treatments, but in a deeper, more fundamental change at the cellular level of the wood. By introducing incredibly small mineral particles, specifically iron compounds, directly into the cell walls of wood, scientists are unlocking unprecedented levels of stiffness and hardness. Think of it like reinforcing a building's internal framework, not just its outer shell. This isn't just about making wood "stronger"; it's about fundamentally altering its microscopic architecture to create a natural composite material.

​The process involves a clever chemical reaction. Researchers used red oak, a common hardwood in North America, as their base material. Red oak, like maple, cherry, and walnut, is a ring-porous wood, meaning it has large, ring-shaped vessels that transport water. Scientists proceeded to mix ferric nitrate with potassium hydroxide, creating ferrihydrite, an iron oxide mineral commonly found in soil and water. These ferrihydrite nanoparticles were then drawn into the wood's cell walls, utilizing a vacuum impregnation process, effectively becoming an integral part of the wood's structure.

​Measuring the Microscopic Transformation

The results at the microscopic level are remarkable. Studies revealed that the treated wood's stiffness (Young's modulus) increased by 260.5% and hardness by 127% at the cell wall level. Atomic force microscopy (AFM) confirmed these findings, showing a 314% increase in average Young's modulus across the cellular structure. This means the tiny, individual building blocks of the wood are significantly more robust. To understand these changes, scientists employ sophisticated tools such as atomic force microscopy (AFM) and nanoindentation within scanning electron microscopes (SEM). These techniques allow them to probe and measure the mechanical properties of the wood at an incredibly small scale, revealing exactly how the iron minerals integrate and strengthen the cell walls.

​For instance, bimodal AM-FM (Amplitude Modulation - Frequency Modulation), a technique that vibrates an AFM tip at two frequencies, can generate detailed surface images while simultaneously measuring elasticity and stickiness
. This provides a precise view of how the wood's cell walls are altered. Nanoindentation tests within an SEM, where tiny probes press into the wood, measure its response to force in different areas. These advanced methods confirm the dramatic improvements in the wood's inherent material properties. The minerals notably penetrated deep into the wood’s secondary cell walls, which are responsible for structural strength.

​The Path to Macro-Scale Strength and Future Potential

However, the journey from lab bench to skyscraper is rarely straightforward. While the cellular-level improvements are impressive, initial tests on larger pieces of iron-fortified wood haven't yet shown the same dramatic leap in overall strength. This is a crucial challenge that researchers are actively addressing. One hypothesis is that the harsh chemical conditions used during mineralization, including extended exposure to highly acidic ferric nitrate, might weaken the natural bonds between individual wood cells. These intercellular connections are vital for the material's macroscopic integrity, and if they are compromised, it could offset the gains made at the cellular level. Additionally, the chemical treatment may have degraded some of the wood’s natural polymers, and residual salts from the treatment process could affect moisture content, which also influences wood's performance. Together, these effects likely offset the gains achieved at the cellular level during large-scale mechanical testing.

Despite these current limitations, the potential of this technology is immense. The vision is to create a new generation of bio-based materials that can serve as sustainable alternatives to carbon-intensive materials like steel and concrete. Imagine construction that relies less on mining and more on renewable forestry, significantly reducing carbon emissions and waste. This isn't just about constructing buildings; it's about contributing to global efforts for a more sustainable future, embracing nature-inspired solutions for everything from furniture and flooring to bridges and large-scale infrastructure.

The implications extend beyond the construction industry. With approximately 181.5 billion tons of wood produced globally each year, wood is one of the largest renewable material sources available. Enhancing its inherent properties without significantly increasing its weight or harming the environment opens doors to countless applications. This research embodies a significant advancement in sustainable materials science, pushing the boundaries of what's possible with eco-friendly design and construction.

The collaborative effort behind this research is also noteworthy, bringing together experts from various institutions, including Florida Atlantic University, the University of Miami, and Oak Ridge National Laboratory
. This interdisciplinary approach, combining expertise in engineering, chemistry, and materials science, is essential for tackling complex challenges and pushing the frontiers of innovation.

While iron-fortified wood may not be ready for commercial use in large-scale structural applications just yet, the foundational research lays crucial groundwork
. The ongoing work involves refining the chemical processes to minimize any negative impacts on intercellular bonds and optimize the overall performance of the treated wood. The goal is to translate the remarkable microscopic improvements into tangible, macroscopic strength that can truly compete with traditional construction materials.

​In essence, this research represents a powerful synergy between nature's design and human ingenuity. By understanding and enhancing the fundamental properties of wood, we are moving closer to a future where our built environment is not only strong and resilient but also deeply harmonious with the planet. The age of iron-enhanced wood is dawning, promising a greener, more sustainable, and equally robust future for construction.
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Booths for the 2025 Building Products Expo are officially available!

5/9/2025

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Ready to showcase your products at Florida’s premier building materials event?Booths for the 2025 Building Products Expo are officially available!

📅 Dates: August 21–22, 2025
📍 Location: Disney’s Coronado Springs Resort, Orlando, FL

Why settle for just a trade show when you can turn it into an unforgettable getaway? Join us at the 2025 Building Products Expo — where business meets magic! Secure your booth, bring your family, and enjoy everything Walt Disney World has to offer.

Announcing Emmitt Smith as the keynote speaker for the 2025 Building Products Expo



We’re thrilled to welcome Pro Football Hall of Famer Emmitt Smith as the keynote speaker for the 2025 Building Products Expo at Disney’s Coronado Springs Resort, August 21-22, 2025!
🏈 NFL’s All-Time Leading Rusher
🏆 3x Super Bowl Champion
💼 Entrepreneur & Motivational Speaker
From dominating the gridiron to leading in business, Emmitt Smith knows what it takes to win—and he’s bringing that mindset to the Expo!
🎟 Attendance registration opens soon—stay tuned to be part of this game-changing event!

🚀 Book Your Booth & Secure Your Stay:
  • 🛠️ Reserve Your Exhibitor Booth: Book Now
  • 🏰 Lock In Your Disney Resort Stay: Secure Your Room

🎟️ Why Exhibit at the Expo?Showcase your products, connect with industry leaders, and grow your business — all within the enchanting setting of Disney’s Coronado Springs Resort. And when the workday ends, the magic begins!
🚀 Booth Pricing for Non-MembersNot an FBMA member? No worries! A $320 non-member fee applies to booth sales — but here’s the perk: This fee includes membership through the end of 2025!

🏨 Exclusive Perks for Attendees:✨ Discounted Disney Resort Rates: Enjoy special room rates available 3 days before and after the event — perfect for extending your stay!
🎢 Stay, Work & Play: After the expo, immerse yourself in the wonder of Magic Kingdom, EPCOT, Hollywood Studios, and Animal Kingdom.
🎟️ Park Ticket Discounts: Exclusive discounted Disney park tickets are on the way — stay tuned for details!
📍 Limited Booth Availability: Spaces are filling fast — reserve yours before they’re gone!

🌟 Make Business MagicalThe 2025 Building Products Expo isn’t just an event — it’s an experience. Network, learn, and grow your brand, all while creating magical memories with your loved ones.
🚀 Ready to mix business with magic?
🔗 Book Your Booth | 🔗 Secure Your Disney StayDon’t just attend — experience the magic! ✨

Exclusive Discounted Disney TicketsGreat news! Attendees and exhibitors of the 2025 Building Products Expo can now purchase discounted Disney World theme park tickets!
Make the most of your time at Disney’s Coronado Springs Resort on August 21-22—network by day, experience the magic by night!
Grab your discounted tickets now!
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U.S. Plans Major Hike in Canadian Softwood Lumber Tariffs Amid Ongoing Trade Dispute

5/9/2025

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U.S. Plans Major Hike in Canadian Softwood Lumber Tariffs Amid Ongoing Trade Dispute

By Emmanuel Foret, Apr. 9th, 2025
Key Takeaways:
  • U.S. Tariffs on Canadian Lumber Set to More Than Double
    The U.S. government plans to raise duties on Canadian softwood lumber from 14.5% to 34.5%, citing unfair trade practices. This move is expected to impact both Canadian exporters and U.S. housing costs, as Canada supplies a significant portion of U.S. lumber imports.

  • Domestic Lumber Production to Increase, But Slowly
    In response to supply concerns, the U.S. is aiming to boost timber output from federal lands by 25%. However, due to logistical and infrastructure challenges, it may take years before these efforts significantly affect the market or ease supply constraints.

   

The United States government is preparing to significantly raise tariffs on Canadian softwood lumber imports, further intensifying a long-standing trade dispute between the two nations. As part of an annual administrative review, the U.S. Department of Commerce has proposed increasing existing duties from approximately 14.5% to 34.5%. The updated rates are expected to take effect later this year following a final review.

These duties stem from longstanding claims by U.S. lumber producers that Canadian lumber benefits from unfair subsidies. Most Canadian forests are publicly owned and managed by provincial governments, which set stumpage fees—the prices companies pay to harvest timber. U.S. industry groups argue that these government-set rates amount to subsidies that allow Canadian producers to undercut their American counterparts on price.

Andrew Miller, chair of the U.S. Lumber Coalition and owner of Stimson Lumber, stated that Canadian practices cause "egregious harm" to U.S. producers and contribute to job losses and reduced mill operations across the country.

In response, Canadian officials and industry leaders have expressed disappointment and concern. British Columbia Premier David Eby labeled the tariffs “unjustified,” arguing they will raise housing costs for American consumers, a point echoed by Ontario's ministers of forestry and economic development. They contend that the measures could negatively affect jobs and economic growth on both sides of the border.

"The tariff hike is expected to ripple across the housing market, potentially driving up construction costs and deepening affordability challenges for American homebuyers."

Approximately 30% of the softwood lumber used in the U.S. is imported, with Canada providing over 80% of that share. Homebuilders have warned that increased duties could significantly raise home construction costs. The National Association of Home Builders (NAHB) estimates that tariffs on Canadian lumber and other essential building materials could increase the price of a new home by more than $9,000.

Simultaneously, the U.S. government is working to boost domestic lumber production. An executive order signed by President Donald Trump earlier this year calls for a 25% increase in timber harvested from federally managed lands. The directive also instructs the U.S. Forest Service to simplify permitting processes and reduce regulatory burdens to ensure a more stable domestic supply. While industry representatives welcome this move, they acknowledge that it may take considerable time before increased production affects the market due to logistical and operational constraints.

Further complicating the trade relationship, the White House has ordered a national security investigation into timber and lumber imports, which could result in additional tariffs beyond the current increases. NAHB and other stakeholders have urged the administration to avoid further action, emphasizing the importance of housing affordability and the interconnectedness of North American supply chains.

The Canada-U.S. softwood lumber dispute has persisted for more than 25 years, marked by intermittent agreements and recurring tensions. With the latest developments, the issue once again looms large in the economic and political relationship between the neighboring countries.

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The Future of Building in Florida: How Renco’s Modular Technology Could Transform the Industry

5/9/2025

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How Florida’s builders and suppliers can lead the way with faster, stronger, and more sustainable construction solutions.

By Emmanuel Foret, Apr. 25th, 2025
Key Takeaways:
  • Renco’s modular building system offers a faster, more affordable, and hurricane-resistant alternative to traditional construction—helping Florida address its growing housing demand with fewer skilled labor requirements.
  • For Florida’s building material suppliers and contractors, embracing this technology presents new opportunities for growth, innovation, and leadership in a more resilient and sustainable construction market.
Credit: Miami Herald    

Florida’s building material and construction industries are standing on the edge of a transformation. With skyrocketing housing demand, rising material and labor costs, and frequent natural disasters impacting the state, innovation in construction has never been more critical. One company, Renco USA, is poised to shake up the way homes and buildings are constructed—offering a solution that’s not only faster and stronger, but also more sustainable and cost-effective.

At the heart of this shift is a building technology inspired by an unlikely source: Lego bricks. Renco’s interlocking building system allows homes and commercial structures to be assembled using lightweight, durable blocks made from a composite of recycled materials like fiberglass, resin, and stone dust. These blocks are engineered to be 23 times stronger than concrete and 20% lighter, offering unmatched strength while reducing transportation and installation challenges.

Why This Matters for Florida’s Construction Industry

Florida is one of the fastest-growing states in the U.S., with thousands of new residents arriving each month. Yet, the construction industry has struggled to keep up with demand. Rising costs, limited skilled labor, and extended build times have led to a housing shortage that threatens affordability and economic mobility across the state.

This is where Renco’s modular system shines. With its factory located in Jupiter, Florida, the company is capable of producing enough material to construct over 6,000 units per year. That’s a game-changer—not just for housing developers, but for material suppliers, construction crews, and municipalities seeking affordable, scalable solutions.

Unlike traditional methods, which often require months of construction, Renco-built homes can be completed in weeks—even days in some cases. A recent 96-unit apartment complex near Palm Beach was completed in just eight weeks using only 11 workers. This kind of efficiency lowers the barrier for developers to bring projects to market faster and at lower cost.

Labor Shortages? No Problem

One of the most pressing issues in Florida’s construction sector is a lack of skilled labor. Renco’s modular system requires far less expertise to assemble than traditional wood or concrete construction. Workers can be trained in just a few hours, and there’s no need for heavy machinery, welding, or complex cutting tools. Instead, a rubber mallet and adhesive do the trick. This opens the door for a broader labor pool to enter the field and helps contractors complete projects without lengthy hiring or training timelines.

Built for Florida’s Unique Climate

Florida isn’t just any state—it’s a peninsula exposed to hurricanes, high humidity, termites, and mold. Renco’s materials are specifically engineered to address these environmental threats. The blocks are resistant to hurricane-force winds (tested up to 240 mph), fire, moisture, and pests. In a state where climate resilience is a growing priority for homeowners and insurers alike, this durability could become a major selling point.

In fact, early adopters are already seeing benefits beyond speed and cost. The long-term insurance rates for Renco-built properties are reportedly about 20% lower, thanks to the material’s superior performance and longevity. This presents a long-term value proposition that’s hard to ignore—especially in Florida, where insurance premiums are rising rapidly due to increased storm activity.

Opportunities for Florida-Based Suppliers and Builders

The rise of this new construction method presents exciting opportunities for Florida’s building material suppliers. With Renco’s local manufacturing capabilities, there will be a steady demand for raw materials, logistics, and distribution partnerships. Companies positioned to supply components or support modular building projects could carve out a niche in this emerging market.

Builders and contractors who adopt the technology early can also position themselves as leaders in innovation, sustainability, and efficiency. Whether serving residential developers, municipalities, or nonprofits tackling homelessness, these firms will be able to offer faster delivery, lower overhead, and higher-performing buildings—all essential to thriving in Florida’s competitive construction landscape.

“We built that much faster than we would have had we done it with wood or concrete.”
— Patrick Murphy, Managing Director of Renco USA

A Step Toward Solving the Housing Crisis

It’s no secret that Florida, like much of the nation, faces a housing crisis. Renco’s technology isn’t a silver bullet, but it’s a significant step in the right direction. By reducing build times, lowering costs, and expanding the potential labor pool, modular construction could play a pivotal role in addressing the state’s housing gap.

Nonprofits and public agencies are already exploring the use of this technology for transitional housing and disaster recovery efforts. With units that can be deployed quickly after storms or used to shelter vulnerable populations, Renco’s approach aligns with the broader goal of resilience and preparedness—a critical priority for Florida’s future.

The Road Ahead

Of course, challenges remain. Widespread adoption will require updates to building codes and broader industry buy-in. Currently, the blocks are approved for structures up to five stories, pending further fire-rating certifications. But the momentum is undeniable. As more developers, insurers, and city planners witness the benefits, modular technology could soon become the norm—not the exception.

For Florida’s construction professionals, the message is clear: innovation is not just coming—it’s already here. And those ready to embrace it will lead the next wave of smart, sustainable building in the Sunshine State.

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The Florida Building Material Association (FBMA) is dedicated to fostering a thriving business community by providing unparalleled opportunities for professional networking and collaboration. We strive to support our members through access to cutting-edge resources for continuing education, while promoting innovative uses of building material products and services.

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